Cats Protection are the UK’s largest cat welfare charity, and we’re seeking an ambitious, knowledgeable and compassionate individual to lead our successful legacy and in memory fundraising programme
Will you join us and make life better for cats?
Responsibilities of our Senior Cat Guardians Marketing Officer:
The Senior Cat Guardians Marketing Officer is responsible for leading the development, delivery and optimisation of Cats Protection’s Cat Guardians programme, driving supporter acquisition, engagement and stewardship through a range of multi-channel marketing campaigns.
The role oversees programme planning, budget management, performance analysis, audience segmentation and supporter journeys, ensuring effective promotion of the Cat Guardians service while delivering outstanding supporter care and maximising long-term engagement.
About the Legacy and In Memory department:
The department sits within our Individual Giving and Legacies business area of the Marketing & Income Generation Directorate
There are four broad areas of expertise and delivery within the department – legacy marketing, legacy administration, in memory fundraising, and local legacy and in memory giving – with 16 individuals making up the teams.
The teams are responsible for fundraising programmes that cover traditional legacy giving, Free Wills, our Cat Guardians service and In Memory giving for both people and cats.
What we’re looking for in our Senior Cat Guardians Marketing Officer:
Significant experience in a legacy fundraising and/or direct marketing role
Management of income and expenditure budgets
Considerable experience of commissioning and managing external agencies and consultants
Comfortable reporting and presenting to colleagues, senior management and external agencies
Familiar with CARE NG or similar CRM system
Experience of utilising in depth data analysis and segmentation for marketing purposes
Ability to identify innovative new opportunities to recruit new legacy supporters and grow income
What we can offer you:
26 days’ annual leave plus bank holidays, increasing with service
A competitive contributory pension scheme and life assurance for peace of mind
Health and wellbeing support to help you stay well while working remotely
Flexible working options to support a healthy work–life balance
Access to discounted pet insurance to help care for your pet’s health
Applications may close before the deadline, so please apply early to avoid disappointment.
If successful, your recruitment journey will include:
1. Anonymised application form
2. Virtual interview via Microsoft Teams
Please email recruitment@cats.org.uk if you require any adjustments to be made for you to complete your application or to participate in the recruitment journey.
We operate a bias-free application process in our commitment to equity, diversity and inclusion. To assess your application quickly, fairly and objectively, please fully complete the qualifications and work history sections of our online application form.
Redacted CVs may be accepted by exception.
We believe being an inclusive, diverse organisation - where we welcome diversity of thought, value individuals' experience and can reach and partner all areas of society - is crucial if we're to help more cats. Our ambition is to work together to promote a more inclusive environment, which attracts all candidates and signals our commitment to celebrate and promote diversity.
There’s a place for everyone at Cats Protection and we encourage applications from talented people across all communities.
Cats Protection is committed to safeguarding children and adults at risk and protecting anyone that comes into contact with us from harm. We expect all employees and volunteers to share this commitment. You may be subject to a criminal record check if required for the role.
